There used to be a time when cosmetic treatments were whispered about like they were a dirty word, yet today it is shouted from every social media platform you can think of.
Cosmetic medicine has come a very long way from when I first began working in AppMed back in the early 2000's, there have been many advances in the treatments, the techniques and the products available.
Performed by qualified professionals cosmetic procedures can give you subtle, natural looking results that give people more confidence in their appearance and there is nothing wrong with wanting to look refreshed or to soften the effects of ageing.
The issue isn't the treatments themselves, it is our relationship with them. Filters have slowly changed our view on what normal skin looks like. Wrinkles have become major flaws, smile lines are being erased, lips and cheeks are being jacked up to ridiculous heights. Natural faces are beginning to look scarily unfamiliar.
Many people aren't even aware of how much their expectations have shifted, for some it may have even triggered a condition called body dysmorphia. Ageing is not a disease, it is something that happens to every single one of us, the goal should never be to erase every expression. Procedures should enhance your look, not replace it with someone you don't recognise when you look in the mirror. There is an absolute difference between trying to stop ageing and ageing well.
One of my biggest pet peeves is seeing the amount of young adults being encouraged to have cosmetic treatments before they've even finished their growth phase. Their faces and bodies are still developing, features are changing and there are practitioners out there creating a generation that believes they need fixing before they have even had a chance to become who they are.
The beauty industry has become so obsessed with trends, filters and preventative procedures that we have started normalising injectables for people that haven't even reached their facial maturity.
Cosmetic treatments should be a carefully considered choice by emotionally mature adults, not a rite of passage that is fuelled by social media, insecurities and impossible beauty standards.
Sometimes the most ethical thing a practitioner can and should say is " No, not yet".
I personally believe there should be more cosmetic responsibility and accountability, unlike buying makeup or changing a hairstyle, injectables are a medical procedure with real risks and potentially long term consequences.
The beauty industry needs to take a long hard look at itself, just because someone is willing to pay for a treatment does not mean that they should have it. Practitioners aren't just service providers, they are professionals with a responsibility to protect their patients - or at least they are meant to be.
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